Day 30 of 100 Days

Sarah Swaysland

Saturday, 30th January, 2021

This morning, I created some Google ads for eQuality Time while I was watching the BBL. I realised while I was doing it that it’s been ages since I actually did some proper keyword research and set-up some ads, because while I’ve still been working on AdWords pages, I’ve been managing student teams through the Google Online Marketing Challenge - so it was good to get back into some keyword research!

What: Google AdWords
Organisation: eQuality Time

What I like about doing AdWords is the process, the compilation of the ads and the finished article when you see that you’ve drafted a successful advert and the clicks are coming in. What I’ve also started doing is a little guide in how to do keyword research, and I’ll do another in how to set-up an ad. I’ve not found a quick and concise guide which takes people through what to do in a step-by-step basis that is specific to charities and Ad Grants accounts. There are a lot of things you can’t do and have to ignore when you’re on a charity AdWords account, yet Google doesn’t omit the features you’re not allowed to use – it let’s you try to use them and only highlights what you’re not allowed to do at the end. The idea came to me when I was talking to the Doorstep Library team yesterday because it dawned on me that I won’t be volunteering with them forever, and I would like them to have a handle on how to use AdWords when I finish working with them.

As for the BBL, it was my Sydney Sixers versus the Perth Scorchers. Sixers won by nine wickets (#GoSixers) and they are now automatically through to the grand final which is next Saturday. I’m going to miss the BBL sooo much! It’s been really great company every morning and it’s nice to have the sunshine in the background with the Shane Warne Fan Club pinging away on WhatsApp. The boys are now supporting the Sixers because Phil’s Team (Adelaide Strikers) got knocked out. The India Premier League is set to start on 11th April (day after my 100 Day Challenge ends) which will basically be more cricket every afternoon for two and a half months. I watched it in the autumn last year when it was held in Dubai. I’m a Rajasthan Royals fan, and I picked them because they had the most England players in their side (Jos Buttler, Ben Stokes, Jofra Archer and Tom Curran) and regardless of whether they keep hiring English people (Curran’s been dropped for next season) they’re my team for life now.

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