Day 23 of 100 Days

Sarah Swaysland

Saturday, 23rd January, 2021

I have a new charity to work with! Today, I started to familiarise myself with a really cool little charity called eQuality Time. As a result of Covid, they’ve had to furlough their staff, and they need some help with their AdWords account. I discovered them through Media Trust, which is the same organisation that introduced me to the Charity Excellence Framework.

What: Google AdWords
Organisation: eQuality Time

eQuality Time is an unusual type of charity. They come up with with ideas for projects, they then apply for funding to prototype or scale them up, and work to make them self-funding. A really cool example of this is The Open Voice Factory. They created free speech aid software by converting communication boards into communication devices - all designed to help people who are unable to speak to communicate clearly. These are electronic speech aids, which ‘speak’ set words or phrases when a sequence of symbols are pressed and can be life-changing for children who have severe speech impairments. Anyone can create an aid by editing a PowerPoint communication board template to add their utterances, and when you upload your template to the factory, it will create a working communication aid for you. Current devices are expensive even in economically developed countries, but everything the Open Voice Factory provides is free. It’s amazing, and ground-breaking.

Today, I just did a couple of quick tasks on their Google AdWords account before I have a proper call with the founder, Joe, on Monday. I wanted to familiarise myself with the account beforehand. They have a couple of other domains that they use to run projects through their charity (like The Open Voice Factory), so I applied to register them under the same Google Ads account. I also applied for the Google Online Marketing Challenge, as I think they will benefit from it and it will also help share the load so that we can work together on ensuring the account is in good shape – I like teamwork and making new friends. I wonder which country our students will be from…

I was doing this in the kitchen with the cricket ticking away in the background, flipping between the BBL and the Sri Lanka/England test. The cricket has been really good lately, because it's so good to wake up, turn on the tv and see something positive – I am loathe to putting on the news. The England tests in Sri Lanka are on for four or five days at time, but the Big Bash has been on every day since early December and is going to last until 6th February. I'm going to miss the BBL so much when it finishes! It’s been really great company, especially as I’ve been watching the matches with my cricket-loving Australian friends in the Shane Warne Fan Club. In the evening (their morning) we watch Premier League football which is good, but not as good. There are a couple of things about the BBL that I find difficult to understand/get used to. One is the fact that it's called the Big Bash 'League', yet when they talk about which team is top of the table, they don't call it a league, they call it a 'Ladder' – it's a 'League'. The other is I really don't get why a lot of the Aussie pundits seem to struggle so much with Carlos Brathwaite's name. They always put an extra 'i' in it and call him Braithwaite. He's a well-known, totally badass West Indian cricketer – get his name right! #GoSixers.

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